The Founder

| Laura Cheung |

Laura Cheung is the founder of home décor and lifestyle brand LALA CURIO, reviving traditional artisanship made relevant for the contemporary living. Born in Sydney and raised in Hong Kong and England, Laura graduated from Parsons School of Design for Interior Design in New York, where she received the Parsons Interior Design Award. With a passion for art and decorative arts she pursued her education with a Masters in Fine and Decorative Arts from the Sotheby’s Institute of Art, London. Laura’s diverse design journey began in New York with museum exhibition design for Samsung Global Brand Showcase and World Expositions leading into a designer director role in fashion event production with clients such as Tom Ford, Esteé Lauder, Vogue, MoMA…

Upon her return to Asia, Laura spent 2 years exploring forgotten crafts in remote parts of China and South East Asia for product development. March 2014, Laura established her home décor brand LALA CURIO, opening LALA CURIO flagship in Hong Kong, followed by pop-up retail spaces in Design Community PMQ | Hong Kong and TS1 | Burma. LALA CURIO is quickly recognized by International Home Décor Show Maison et Objet, as the featured designer for Le Club VIP buyers’ lounge at their first show in Asia. LALA CURIO continues to expand creatively in its ever-changing collection and international outreach to become a global brand. Laura, as the creative mind behind the brand, creates crafted objects and curate theatrical interiors with materials and techniques culled from across cultures and across time, woven into unique creations and brought into the scene in everyday living.